We make cookbooks
We make cookbooks
Does
that sound like boring work? Nope. First and foremost, the staff here
must be alert and ready to dodge or deal with everyday dangers. You
know, typical office incidents-someone staples their finger, a bottle
of toner explodes, a sudden and alarming decline in the paperclip
population threatens to cause further chaos.
Cookbooks
must be logically organized, but also artful. They must be extremely
accurate, but easy to follow. They have to be simply worded, but
engaging. Finally they must be useful and beautiful. And it
takes a big team, along with very talented and enthusiastic authors, to
achieve all these goals. The trajectory of a cookbook-in-production,
where recipes go from a scribble on some scrap paper to files we can
send to the printer, can be pretty dramatic.
First
the author must plug away for months, often longer, testing and writing
out recipes that work and work well. Then they must go through the
arduous editorial process during which we relentlessly grill them about
big issues (How about merging these two chapters into one and moving it
over here? What are these intro bits doing in chapter two?) right down
to the small ones (How long do you stir it? What consistency should it
be? What happens if the dough sticks together? Do you mean one teaspoon
or one tablespoon?).
Then
there's the photography and design stage, which is usually more
exciting since the book really starts to feel like a Book. But that's
for another blog entry ...
What
remains are weeks and weeks of checking, moving, changing colours and
font sizes, making last-minute additions. Authors are asked to go over
more details, are asked more bizarre questions: How about doubling the
amounts in the paneer recipe so this makes one cup instead of half a
cup? Of the eight or so recipes in the book that use paneer, five call
for one cup, and one calls for three-quarters of a cup.
One
thing I've learned is how surprisingly collaborative it is to make a
book: the publisher, the author, the editors, the photographers, the
food stylists, the designers, the production manager, the publicist ...
everyone must do their part. Yes, making cookbooks is hard work. But
it's pretty rewarding hearing everyone say that they love the finished
product. And sometimes, just sometimes, you even get a hug from the
author.
Taryn Boyd is Whitecap's managing editor and will be a frequent contributor to this blog.












